Raven Tools is one of the SEO tools that I like a LOT. I have used both for quite some time mainly for SEO research and site optimization. Here are some of the features I like.
Integration – Almost everything you need in one place
Raven combined the essential SEO online tools in one place. It extracts information from keyword tools like SEOMoz and SEMRush which also provide detailed competitor data. If you simply want one keyword interface, it also integrates features from Google Adwords and WordTracker.
You will also find powerful link building tools like Backlink Explorer and SiteFinder and also keep track of your site’s traffic and rankings with Google Analytics integration feature.
Automated Monthly Reports
One time saving feature is Raven’s Link Manager. You can set an automated report to be delivered through email updating you of the website ranking data. You don’t have to manually check and track its status everyday. The reports are professional SEO agency quality.
Project Management Dashboard– good for outsourcing
You can pick out who accesses which data and give permissions what that person can do. Just go to the Role Manager section to set user accesses.
Social Media Marketing Insights
Raven Tools also monitor your Facebook, Twitter or even YouTube analytics in one! You do not have to manually track each of your social media accounts and put them together.
In Summary here are the Key Features Raven Tools offer:
- A central hub for most internet marketing essentials – Integrates most SEO tools in one place
- Customizable user accesses – You set which data you want people to see
- Generate Reports and tracks in real time
- Insights in one place – Google Analytics, Facebook, Twitter and YouTube.
Downside: Number of users is based on the type of subscription you get.
****UPDATE Raven Tools now has Ad Reporting and Management!
Raven Tools has now included an ad platform to integrate with Google Adwords and Google Analytics.
AdWords Management Integration
You can easily add and connect your adwords account to manage your ad campaigns. It even allows you to create your new text ads within the Raven platform.
Get Adwords Report
Adding Google Adwords into Raven is a wise move! If you have Google Analytics account integrated with Raven, you can get a report of your AdWords statistics.
Who should use Raven Tools?
Search Engine Optimization firms would definitely benefit from this all in one platform of if you simply like every powerful SEO tools in one place, Raven Tools is a powerful search marketing platform geared for SEO services.
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