A scarcity campaign is one aspect of marketing which involves motivating customers to purchase your unique products or services by giving them the idea that the offer is only available for a limited time. This marketing technique is employed by countless sites across the World Wide Web (perhaps the most notable of which is eBay), and rightly so; scarcity campaigns are effective methods for boosting a business’s conversions, increasing sales, creating non-stop profit streams, and improving list signup rates.

The Scarcity Samurai WordPress plugin was created by the seasoned Noble Samurai software development team to help businesses everywhere multiply their sales and generate profits 24/7. However, while adding scarcity to a single-page sales letter can boost sales and conversions, even bigger success can be achieved by setting up an automated multi-page evergreen scarcity funnel.

Here are step-by-step-instructions for creating a multi-page evergreen scarcity funnel that will work wonders for your business.

Getting Started

Click the Scarcity Samurai button on your sidebar to open up the Scarcity Samurai dashboard. Under the Campaign Wizards heading, you’ll see two options: Evergreen Scarcity Single Page (for promotions containing only one page) and Evergreen Scarcity Multi-page Campaign (for promotions containing a sequence of pages and emails that unfold over a number of days. This campaign is set into motion when a user signs up to your list. This is also how you make your product launch last forever). Click the Multi-page campaign.

Follow These Steps

1. Provide a name for your campaign, then click Continue.

2. Select the pages you want to include in the campaign.

Squeeze page. This page will have an opt-in form which you can create using AWeber. If you have already created this page, select it from the list. If not, create a new one by clicking Create New Page.

Content page. This is optional. You might, however, like to give users some content before providing the sales page.

Offer or sales page. This will contain your sales message. This will most likely be the page that contains your scarcity banner and is the last page in the sequence.

To finish, click Continue.

3. Select how long you want the offer page to be available for. Set an expiry time that counts down from the moment the user opts into the sequence. Next, decide what would happen once the timer reaches zero. Choose from among: Do Nothing (the user will remain on the expired page indefinitely); Redirect to Page means the user will be redirected to another page (an existing or a newly created one) on your WordPress site; and Redirect to URL will automatically redirect the user to any specified URL. Click Continue.

4. Set up how the scarcity banner will be displayed on the screen. Choose from In the Header, In the Footer, or No Banner. Next, set the style of the banner that is to be displayed. You can choose a default banner or click on the Customize Banner button for a new, customized one. Then, choose what happens when a user clicks on the scarcity banner (again, select from Do Nothing, Go to Page, or Go to URL). Click Finish.

5. Now, you’ll see a Congratulations page. This means that the Scarcity Samurai side of things is all done.

6. The next step is to make a few changes to your autoresponder system.

a. In AWeber, select the list that people will be signing up to when they fill in the opt-in form in the squeeze page. Go to the My Lists menu and select the Custom Fields option. Add a custom field named “token,” then click Save.

b. Click the Web Forms tab then select the form that was on the opt-in page. Next, select the Settings option, choose Show Advanced Settings, select the Pass Form Data checkbox, then click the Save Web Form button.

c. Update the opt-in form code on the WordPress blog. Click the Publish option, choose the I Will Install My Form option, and then select Raw HTML Version. Highlight the entire form code then copy it to your clipboard. Go back to the WordPress website, find the code for the old opt-in form, then update it with the new opt-in form code, and click Update. This now connects the Scarcity Samurai evergreen funnel to the autoresponder.

7. Last step: Update your autoresponder sequence with special links that will point to the evergreen campaign pages. To obtain these links, click the All Campaigns button on the Navigation panel. Select the campaign name, and the links you chose for your opt-in page, content page, and offer page will appear. Once you’ve updated the autoresponder sequence using these special links, you’ll be all done.

For more information, read the full Scarcity Samurai review here and claim a special bonus when you purchase the plugin from this site.

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Scarcity Samurai is a breakthrough solution created by Noble Samurai, the software development team behind the highly popular Market Samurai product (which has sold 72,000 copies and comes in a free version owned by hundreds of thousands of online marketers across the globe).

The Scarcity Samurai plugin effectively makes use of scarcity marketing — a practice that involves motivating consumers to purchase a product or sign up for a service by informing them that there is a limited supply and limited time in which it is available — to help businesses generate increased sales. By infusing this sense of urgency into your one-time and evergreen (or ongoing) campaigns, you can generate profits 24/7 — completely on autopilot.

If your business is built on a WordPress platform, then get ready to revolutionize your processes today; Scarcity Samurai is designed for WordPress installations and is specifically geared to help skyrocket your conversions by up to 80%, multiply your sales by up to 450%, and boost your list building capacity by up to 40%.

Eager to get started? Installing Scarcity Samurai using the upload method in the WordPress Admin Panel is simple and can be done in six simple steps:

1. Click the link in the email that Noble Samurai sends you after your purchase. This will take you to your personal Download page where you’ll find a download link for Scarcity Samurai.

2. Click the link and the plugin will begin downloading to your computer. The Scarcity Samurai zip file will end up in the Downloads folder in most computers. (Tip: There’s no need to unzip the file as WordPress will accept the zipped file).

3. Log into your WordPress Dashboard and click the Plugins button on the sidebar. Then, click the “Add New” link and you will be directed to a page that has “Install Plugins” indicated at the top.

4. Click the “Upload” link just below the top of the page, then click the “Choose File” button to bring up the File Selection dialog box. Navigate to your Downloads folder, select the Scarcity Samurai package (which will have the name “Scarcity Samurai,” then a version number, then .zip), and click OK.

 5. Click “Install Now.” You should then see a message letting you know that the plugin has been installed successfully.

6. Finally, activate the plugin by clicking the “Activate Plugin” link. Scarcity Samurai will now appear in the Plugins link as well as in the sidebar menu.

And you’re done! Noble Samurai will send you periodic updates for the plugin; you will find notifications for these updates on the Plugins link on the sidebar. Clicking the “Update Now” button will enable the software to update automatically. Your current settings and campaigns should not be disrupted by this update.

If any technical issues arise while you are activating the Scarcity Samurai plugin, it may mean that your host site is running a previous version of PHP. Version 5.3 of PHP is required for Scarcity Samurai to run. Noble Samurai’s Support team is ready to help you switch to the 5.3 version if necessary or assist you with any other issues that may come up.

Scarcity Samurai can also be installed using an FTP Manager or your Hosting Control Panel. For more information, read the full Scarcity Samurai review here and claim a special bonus when you purchase the plugin from this site.

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Scarcity Samurai is one of the most powerful WordPress plugins today. It is a highly rated business tool as it allows business owners, marketing professionals and campaign managers to run highly profitable promotions completely on autopilot, letting users enjoy the benefits of having continuously flowing passive income.

A simple yet highly rewarding approach to using Scarcity Samurai is to make it a platform for your fixed-date campaigns. These are promotions that are designed to end at a specific date and time. The following tutorial shows you how to do this through the Single-Page Fixed Date Wizard.

First, you need to log into your WordPress account and click on the Scarcity Samurai button from the sidebar. This directs you to the Scarcity Samurai dashboard.

 1. Running the wizard – Under the “Campaign Wizard” heading, select the Fixed Date (Single-Page) option. This is the perfect option for promotions running within a fixed time period. Typically, the page for this type of campaign will display a countdown button that shows how much time is left before the offer expires.

2. Campaign name page – Enter the campaign name that you’ll use as reference. This name will not be visible to visitors. Click “Continue.”

3. Page selection – Select the page where the scarcity elements will be added. You can choose a new page or an existing page which you can select from the drop-down menu. Click “Continue.”

4. Set page expiry – Set the time and date when the offer will no longer be available. Determine the exact day, month, time and time zone that applies to your offer.

You also need to identify the response readers will get once the page expires. Select “Do Nothing,” which will simply show the countdown timer displaying zero; “Redirect to Page,” which will send the visitor to a page you indicated on your WordPress site; or  “Redirect to URL,” which will lead the visitor to any URL that you have specified.

5. Visualize your scarcity banner – Scarcity offers become even more irresistible the more it is displayed within the target market’s field of vision. Use the display settings to determine how the banner will show on screen. Select where it will be positioned: on top of the page (header) or at the bottom (footer). You can also choose to go without any banner display at all.

Determine the look and style of your banner: select the default banner, or create a new custom banner. Then, decide what will happen when a visitor clicks on a banner (Do Nothing; Go to Page; or Go to URL). Click “Finish.”

6. Get the link – You’ll receive a congratulatory line confirming that you have successfully set up your scarcity campaign. Copy the page link provided and paste it on your clipboard. You can now promote the link via emails, or add the scarcity elements to your website. For instance, your review page can display a scarcity banner counting down to zero.

For more tips and techniques on boosting your bottom line using Scarcity Samurai, read the full review and claim your Scarcity Samurai bonus here.

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Scarcity marketing is proven effective in increasing a company’s income, sales and conversions.  After this tutorial, you will be equipped in setting up your own campaign.

Start your first single-page scarcity campaign

Make sure that the Scarcity Samurai plugin is installed on your site. In the Admin area of your WordPress site, click the Scarcity Samurai button on your sidebar to open up the Scarcity Samurai dashboard. Under the Campaign Wizards heading, you’ll see two options: Evergreen Scarcity Single Page (for promotions containing only one page) and Evergreen Scarcity Multi-page Campaign (for promotions containing a sequence of pages and emails that unfold over a number of days). Click the Evergeen Scarcity Single-page campaign.

Five quick steps

1. Provide a name for your campaign. This can be anything you like — customers will not be able to see this. Then, click Continue.

 2. Select the page you want to add scarcity elements to. You can select an existing page from the dropdown menu, or create a new one. Afterwards, click Continue.

3. Set the page expiry. Select how long you want the offer page to be available to users. The actual time of your campaign will depend on the nature of your sales page. You can set the page to expire a few minutes after your sales video has finished playing, for example.

Next, decide what would happen once the timer reaches zero. Choose from among: Do Nothing (this is the default setting; the user will remain on the expired page indefinitely); Redirect to Page means the user will be redirected to another page (an existing or a newly created one) on your WordPress site after the page expires; and Redirect to URL will automatically redirect the user to any specified URL. Click Continue.

4. Set up how the scarcity banner will appear on the screen. Choose from In the Header (the banner will be at the top of the page), In the Footer (the banner will display at the bottom of the page), or No Banner (the timer will still run, but it will not be visible to users). Next, set the type of banner that is to be displayed. You can use a default banner or click the Customize Banner link. Then, choose what happens when a user clicks on the scarcity banner (again, select from Do Nothing, Go to Page, or Go to URL). Click Finish.

5. You should now see a Congratulations page which means that your first Scarcity Samurai evergreen campaign is done. Copy the link that you can send to users by clicking the Copy to Clipboard button, then it’s up to you to insert the link to an email or add it to a website page.

To learn more about Scarcity Samurai, click here for a full review and get a bonus when you purchase the plugin from this site.

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Quite often, customers delay purchases thinking there will be another time to buy it or probably the seller has a lot of stock in his inventory.  What if you could convince them to buy right now before it’s too late?

Scarcity Samurai is a WordPress plugin that helps you implement a time based promotion on your website. Many who have integrated this plugin showed astounding increase in conversions, sales and squeeze page sign up rate. The best thing is that this evergreen scarcity-based campaign can easily be setup with just a few clicks of a mouse button.

Here’s how to use Scarcity Samurai’s multi-page wizard for fixed-date campaigns (campaigns that are designed around a specific end date).

1. Click the Scarcity Samurai button in the sidebar of your WordPress admin page. This will open up the Scarcity Samurai dashboard. Under the Campaign Wizards heading, choose the Fixed Date Scarcity (Multi-page campaign) option.

2. The next step involves naming your campaign to help you easily track your project.

3. The wizard will then ask you select the specific pages needed in your campaign. This includes the signup or squeeze page, the content page/s and the offer or sales page. If you haven’t created these pages, Scarcity Samurai gives you an option to create a new page.

4. After selecting or creating the necessary pages for your campaign, you will have to set the date and time by which the campaign will expire. Remember to choose the appropriate time zone as well because this is a fixed-date campaign. Once you have set the date and time of expiry, you can choose what happens when the timer has ran out. There are three options available. First, you can choose the “do nothing” option where your customers will see that the offer has expired. You can also choose to redirect the site visitor to another page in your WordPress site or redirect him or her to another URL.

5. The next step involves determining how the scarcity banner will be displayed in your website. First, you have to choose where the banner would be placed, either on top of the page or at the bottom. Choosing the third option, the “no banner” option means that no banner will be displayed. Instead, as the offer expires, the website visitor will be automatically redirected. You can then proceed to choose how your banner looks like or you can customize the one you have. After this, you can choose what happens when someone clicks on the banner. You can choose the “do nothing” option, the “go to page” option if you want the customer to be redirected to another page in your WordPress site, or the “go to URL” option if you want to redirect the user to a website of your own choice.

Once you have clicked the Finish button, you are done with the scarcity side of things. You will then see a congratulations page. But your work is halfway done. You still need to tweak your auto-responder system.

1. In AWeber, go to the My List tab and select the Custom Fields option. Then you need to create a Custom Field Name called “token.”

2. Once you have clicked on the Save button, proceed to the Web Forms tab and select the form that is on your opt-in page.

3. From there, select the Settings option. Click on the Advanced Settings button and select the check box for the Pass Form Data.

4. Once you have clicked on the Save Web Form button, the next step would involve updating the opt-in code in your WordPress blog. To do this, click on the Publish option and choose the I Will Install My Form option. Proceed to select the Raw HTML Version option. Select and copy the form code to your clipboard.

 5. After this, you will have to return to your WordPress website to update your old opt-in code with the new code you have generated in AWeber.

The final step involves updating your autoresponder system with the special links that will point to the evergreen campaign pages.

From your WordPress navigation pane, click on the All Campaigns button and then select your campaign. You will then see the links you need to insert into your autoresponder sequence. After updating your autoresponder sequence with the necessary links, you are now done.

Read the full Samurai Scarcity review here and get a bonus when you buy the plugin from this site.

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